Echo Bridge Entertainment
June 4th, 2009

SO SMART! PRODUCTIONS, PIONEER OF DVDS FOR THE EARLY SET, LAUNCHES BABY'S FIRST WORD STORIES SERIES FOR AGES 1-3, IN NEW DISTRIBUTION PARTNERSHIP WITH ECHO BRIDGE HOME ENTERTAINMENT

New Series Provides Parents with an Original and Innovative Format for Introducing Babies and Toddlers to New Vocabulary Words

LA CROSSE, WI, and WEST CHESTER, PA, June 4, 2009 – Award-winning So Smart! Productions has teamed up with Echo Bridge Home Entertainment and will release the first six titles from So Smart's! new DVD line, Baby's First Word Stories on September 22 (pre-book date August 20). The new releases are part of an exclusive distribution agreement between the companies that includes DVD and digital distribution rights to So Smart's! entire line of DVDs and CDs for kids. Nine DVDs from the top selling Baby's Beginnings and King Otis and the Kingdom of Goode series, as well as three CDs, will also be released on September 22. Additional Baby's First Word Stories titles will be released in early 2010.

Baby's First Word Stories, for children 1-3, is an interactive experience that encourages parents to view the DVDs with their little ones. Together, they will explore one of the most exciting developmental milestones for young children – learning first words and the rich use of language involving those words. Gently paced, with smooth transitions, simple images and minimal camera effects, each DVD starts with words about objects, then builds sentences and stories around them. The easy-to-follow present tense narrative, combined with the repetition of simple "key" words, ensures that young viewers will be able to grasp basic language at a pace that is just right. Books, toys, CDs and other Baby's First Word Stories branded products line are currently in development.

Featuring the animated characters Edward, Iggy, Dee Dee and Larry, the six 30-minute DVDs are "House," "Pets," "Outside," "Get Dressed," "We Go" and "Nighttime." Each Baby's First Word Stories DVD includes a bonus printable Activity Guide with eight pages of games and activities that caregivers and children can do together. The Activity Guide also includes viewing guidelines to give parents ideas for how they can interact with their child as they watch together. Suggested retail price for Baby's First Word Stories is $15.99.

So Smart! was founded in 1997 by the husband and wife team of Scott and Alexandra Tornek. The company has sold over one million units to date by building grassroots awareness and a growing base of families who have come to rely on the So Smart! brand for developmentally and age appropriate content. So Smart!'s titles have won over 30 parenting and family awards, including Parents' Choice, Dove Foundation, National Association of Parenting Publications and Kids First!. So Smart's titles have also been available via On Demand for over five years through multiple cable providers, with total views in the millions. So Smart! will be expanding its digital reach later this year.

"So Smart!'s products have been embraced by both parents and their little ones for over a decade, and that's the best endorsement you can get," said Mike Newcomb, Co-President of Echo Bridge Home Entertainment. "This licensing agreement provides Echo Bridge with the rare opportunity to sustain and build an already proven brand through a long term strategic partnership."

"Joining forces with Echo Bridge provides So Smart! with a level of distribution and marketing clout beyond anything we've had to this point," said Scott Tornek. "We already know consumers love our product. It's exciting to move to the next level and be able reach parents and kids in greater numbers and more effectively than ever before."

"Each Baby's First Word Stories DVD is guided by a tempo, visual style and storyline that allows our small viewers to interact with what they are watching and explore language in a fun new way," added Alexandra Tornek. "We believe we have created something for babies that is truly special and different." Simultaneous to the release of the new Baby's First Word Stories titles, Echo Bridge will also release the following catalog titles from So Smart's! library:

• King Otis and the Kingdom of Goode
Three titles will be released from this popular series that provides little life lessons for children ages 3-6. Suggested retail price is $15.99.

• Baby's Beginnings
Six titles will be released from this series for 6 months and older. The series introduces shapes, colors, sounds and more to young children. Suggested retail price is $15.99.

• So Smart! CD's
Echo Bridge will release three So Smart! CD's, entitled Playtime, Cartime and Sleepytime. Each features activity-appropriate classical music selections. Suggested retail price is $6.99.

ABOUT SO SMART! PRODUCTIONS
So Smart! Productions is a leading creator and producer of top-rated educational entertainment products for young children. Its trusted brands include So Smart! Beginnings and First Word Stories for babies and toddlers, and King Otis and the Kingdom of Goode for preschoolers. Founded in 1997 by early childhood development researcher and artist, Alexandra Tornek, and husband and media producer, Scott Tornek, their DVDs, books, broadcast programs and music have won over 30 national parenting awards and are enjoyed by families around the world.

ABOUT ECHO BRIDGE HOME ENTERTAINMENT
Echo Bridge Entertainment is an independent distribution company that acquires and distributes motion pictures, television programming, home entertainment, family entertainment and video-on-demand content throughout the world. Echo Bridge Home Entertainment distributes directly to virtually all major U.S. retailers. Echo Bridge has amassed a comprehensive catalog of more than 3,500 titles, including the NAPPA and Dove Award-winning The Derby Stallion, starring Zac Efron (Hairspray, High School Musical 1 & 2); When Zachary Beaver Came to Town, based on the National Book Award winning novel; children's favorites Bailey's Billions and Lunar Jim; The Big White, a black comedy starring Robin Williams, Holly Hunter, and Woody Harrelson; The Last Sentinel, featuring Katee Sackhoff (Battlestar Galactica, Bionic Woman), and Tantrums and Tiaras, David Furnish's inside look at music icon Elton John. Echo Bridge Entertainment has something for everyone—it's "The Entertainment Alternative for What the World Wants to See."

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